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Sprout Baby Casa
Visual Identity
Client: Academic Project
Date: June 2020
Project
Branding project for kids store named Sprout, a retail boutique that carries kids’ products located in Vancouver, BC.
It is also a place for parents and children to interact and play. The store offers special activities such as dance, music, art classes, a venue for parties and events and a free Indoor Playground.
DESIGN PROBLEM
Sprout is a parent’s brand. It is not only a retail store with national and international products but also a space for activities for parents and children.
The challenge was to represent both kinds of business into a strong identity.
SOLUTION
A branding identity that carried out to dive deeper into the brand values and personality. Using the name “sprout” it was possible to reflect the brand uniqueness.
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