About
I help companies develop and execute effective campaigns that increase brand awareness, improve customer experience, and drive user acquisition and lead generation.
With over ten years of experience in branding and performance marketing, I've managed sizeable multichannel marketing strategies, including digital, offline, social media, PR, events and partnerships for tech products (SaaS), airline companies, destinations worldwide, and loyalty programs.
Moving from Brazil to Canada in 2019 gave me a cross-cultural experience to deeply understand customer needs and craft compelling campaigns for different publics and markets.
More than 10 years leading marketing campaigns
Marketing Campaign Manager
Intelex
May 2022 - Mar 2024
Intelex develops and implements enterprise Environment, Health, and Safety (EHS) software systems.
Marketing Campaign Specialist
Thinkific
Jan 2022 - Mar 2022
Thinkific is a Saas company based in Vancouver/BC, that provides cloud-based software for course creators.
Marketing Campaign Manager
Rezgo
Canada
Apr 2021 - Jan 2022
Rezgo is a Saas company based in Vancouver/BC, that provides software solutions for tour operators.
Marketing and Brand Specialist
Freelancer
Canada
Oct 2019 - Apr 2021
Clients: The Branded Agency, Lugaro, Adwise Marketing, Eurocharm Skin & Body Clinic, Oronia Canada.
Marketing Specialist
LATAM Airlines
Brazil
Mar 2015 - Aug 2019
LATAM Airlines Group S.A. is considered the largest airline company in Latin America.
Responsible for global marketing campaigns that drive quality leads, generate pipeline growth, and increase customer loyalty. Work with sales, product marketing, digital marketing, and content to execute global scale campaigns to support pipeline targets.
Led and executed end-to-end funnel marketing campaigns to increase brand awareness and leverage lead generation. Created one-off campaigns, including webinars, videos, and landing pages to assist with overall conversion.
Owned and created the marketing calendar for a 360-view of all marketing campaigns and initiatives. Created messaging and positioning to increase product and brand visibility. Managed third-party agencies, vendor partners, in-house content, and design team.
Created marketing campaigns, including content, social media, digital campaigns, and brand guidelines for brands in Canada, the USA, and Europe.
Planned, developed, and coordinated institutional marketing campaigns in digital and offline media aimed at the Loyalty Program awareness. Positioned the company as Latin America's leading airline group with the largest network in the region for domestic and international destinations after implementing branding and co-branding strategies and managing strategic partnerships.
Education
Certificate
User Experience Design
BrainStation
Canada
2022
Certificate
Communication Design
BCIT & Emily Carr University of Art + Design
Canada
2020
Bachelor
Marketing
Anhembi Morumbi University
Brazil
2012
Course focused on UX design process, project management best practices, user research, wireframes creation, and user-centred design principles to create experience-focused digital solutions.
Program focused on brand identity, package design, corporate communications and project management, prepress production for print and introduction to web design.
Design thinking and process development.
Program focused on marketing, business management, technical sales, economics, and accounting practices.