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Gray Monk Rebrand
Client: Academic Project
Date: June 2020
PROBLEM /NEED
Rebranding to attract more Millenials and newer generations into the wine world.
STRATEGY/METHODOLOGY
Connecting the tradition of Okanagan wine to a new generation of wine lovers.
“The tradition of good wine in a new way.”
WHAT WAS DONE
• Repositioned the brand
• Communicated value proposition
• Defined key target audience
HOW WAS DONE
• Market Research
• Created relevant brand voice
• Modernized logotype and visual
identity
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